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Marketing via articles is one of the best forms of
free advertising on or offline that is available for
bringing new visitors to our websites.
Why is that you ask?
Writing articles can lead to increased visitors to
your website. The main reasons you’re writing an
article is for people to read and learn about your
topic and you. After writing an article you want it
published of course. Getting it publshed is how
you’re going to drive traffic to your site.
If you know your target market then the hardest
part of the work has been done for you - that of
assembling a list several thousand individuals to
read your article.
You’ll want to submit it to ezine publishers, article
directories and create a webpage on your site to
display it and to submit to the search engines.
There are several things to consider if you decide
to write and submit articles to ezines. The format
for writing the article itself, finding ezines to submit
it to and figuring out the right way to submit it to
publishers so that it gets an above average chance
of being used by the publisher.
Writing is hard work. At least for me that is. I tend
to generally keep up with how the internet is evolving
and develop an article from changes that I see going
on.
Writing articles for ezines takes on a basic format that
you should become familiar with.
If you haven’t already subscribed to several good, high
quality ezines do so immediately. You want to review
the articles in them so you can get a basic idea of the
layout of an article that publishers expect when you
submit an article to them.
You’ll notice it has:
- A Title
- The Authors Name
- The Body or Content of the Article
- An Authors Resource Box
- Sentences are under 65 characters per line
Those are the five main components of articles that
are typically submitted to ezine publishers. Your best
bet is not to vary from it in your initial writing efforts.
Let’s take a look at each one of those components.
** The Title **
Often times you may not even come up with a good
attention grabbing title until after you have finished
your article. If you have a general idea of what your
article is going to cover it may be helpful later on if
you jot downn some ideas right away.
**The Authors Name **
Hey you should be able to come up with this on your
own. Include yours just under the title of your article.
** The Body or Content **
By far the most important aspect of your article. The
best articles address some kind of problem or concern
that readers may be experiencing and are looking for
help, guidance or a solution for. If you have identified
a bonafide problem take the time to do the research
to find a solution for it.
The solution could be in the form of a unique solution
you yourself have found, an existing one that few people
know about or you could provide several solutions from
which the reader can choose the one best suited to their
needs.
Some good articles also address concerns of people in
certain areas of their life or business for which there is
no clear cut solution. If you can present the facts, known
or obscure data that will keep a reader informed on the
subject or help them come to a conclusion on their own,
it will work just as well.
Within the article it is always a nice affect if you can
provide some online resources or links that a reader can
use to help solve their own problem or gather information
from which they can draw their own conclusions.
Keep in mind that you are not writing your article(s) for
the fun of it. At least I hope you’ve given some thought
to what you want to accomplish using this method.
Your main purpose is to get a few if not several hundred
of those readers to visit your website so that you can
present them with your own offers for subscribing to
your ezine, joining your affiliate program, membership
site or buying one of your products.
Your efforts should be in presenting a good quality
article to the publisher. Take your time writing about
the subject you’ve chosen. Clearly the best method
of writing on the internet is a personal, one-to-one
approach to writing, write as though you’re talking
to a friend or relative you know very well.
** Authors Resource Box **
This is your byline. This allows everyone who reads
your article to learn more about you and your business.
You’ll include it at the end of your article and it should
contain a short description of your site, product or
service you offer, along with your url.
It’s the second most important section of your article.
Here you can put between 4 to 6 lines of text. This is
the only acceptable format for advertising yourself,
your website, ezine, product, etc. Describe it in as
great a detail as you can get into these few lines.
Publishers will exercise their own judgment and may
shorten it to meet the standard criteria they have set
for all submitted articles.
Here are some more Quick Tips to remember about
writing your article:
- Keep your sentences and paragraphs short
- Use action words throughout your article
- Use examples from your own experience
- Write as though you’re talking to one person
- Personalize your message
- Use plenty of white space
- Use small understandable words
- Use subheadings
- Don’t hyphenate words at the end of sentences
Just one good article on a subject that is relevant to
your target market and the target market of the ezine
that you’re trying to get it published in, will produce
some great publicity for you. Invite publishers of ezines
with similar interests as yours to publish the article.
You really don’t want to slant it towards one of your
products, an affiliate program or have your own links
plastered throughout your article. Most experienced
publishers will recognize that kind of writing for what
it is - a cheap effort to advertise a product at their
expense - and it won't get published.
Think about it - if a publisher wanted to see a product,
etc promoted in his ezine he would put one of his own
in it - not some stranger he has never met. Don’t try
to disguise an advertisement for one of your products
as an article. Most publishers will see right through
this scheme.
The length of your article should probably be between
400 to 1000 words. Any less than 400 doesn’t give
enough depth to a subject. Any more than 1000 can
be too long for some ezine publishers who try to keep
the content of there ezine to a maximum size for
purposes of distribution and reader attention.
OK, so you’ve got your article written and it’s a gem
and you know everyone will want to read it. Two things
you now need to focus on - finding publishers and
getting publishers to look at it.
The easiest place to start looking for publishers is in
your own email program. Have you subscribed to any
ezines? If so how many? If not - why not? If you haven’t
subscribed to a lot of them then you need to “go forth
and subscribe” to as many as you can.
The reason you want to do this is to build a database
of ezines that are similar to your target market and at
the same time become familiar with the ezines format.
You can also do a search on google or any of the other
major search engines to look for ezines and article
directories that your article would be appropriate for.
Here are a few article directories to get you started:
goarticles.com
ezinearticles.com
articlecity.com
article-emporium.com
Well how do you get your article accepted in ezines?
Guess what? As long as you’re in the writing mood,
you’re going to have to write a short email to each
publisher and ask them to publish it. Or you can
invest in member only sites or software that will
automate this process for you.
I’m including a sample email template for you to look
at. My experience is that you modify the text and
personalize any template to your own style and writing.
Using a template as is from a resource like this soon
becomes recognizeable and automatically deleted by
most publishers who receive it. Use your imagination
when you draft your own letter.
——————————————————-
Sample E-Mail Letter To A Publisher
——————————————————-
Dear Publisher,
My name is (your name) and I subscribe to your ( ezine).
I’ve found it to be informative and helpful in my endeavors
on the net.
I have written an article that may be of interest and helpful
to your subscribers. If you find it suitable to your readers I
would appreciate your considering publishing it in the (ezine).
Thank you very much for your consideration,
Sincerely,
(Your Name)
(Your Email Address)
——————————
End Of Sample Letter
——————————
This information should get you well on the road to writing
articles for publishing in ezines that meet the criteria for
your target market.
I highly recommend it as a way to get more visitors to your
website without spending any money on advertising.
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Author Resource:- Learn more about article marketing
to help you with your online business.
Reprint as long as resource box remains intact.
Copyright cashway.com

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